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Business and Audience Fit — Website AI assistant cost

Lumi costs a subscription with monthly AI credits, with 100-credit top-ups tested at $12

Small businesses pay for ongoing access and AI usage rather than buying a one-time website chatbot, but Lumi’s current base subscription prices are not stated here.

Small-business owner reviewing customer conversations on a laptop
$12Tested price for a 100-credit top-up
100 creditsCredits in the tested top-up
1 script tagStandard website installation
Up to 25 pagesPages read during website discovery
Quick answer

Lumi, the AI Concierge, uses subscription plans that include monthly AI credits, with optional top-ups when a business needs more usage. A 100-credit top-up for $12 has been tested. Because the current base subscription prices are not stated here, confirm the available plan, included credits and trial terms before subscribing. Installation requires one script tag, while SHOPLINE businesses can turn on the app embed after connecting their store.

Key takeaways
  • Lumi is a subscription AI Concierge for small and mid-sized businesses and online stores.
  • Plans include monthly AI credits, and businesses can purchase optional credit top-ups.
  • A top-up of 100 credits for $12 has been tested; this is not the price of the underlying subscription.
  • The cost supports a website concierge plus a private workspace for knowledge, conversations, leads, analytics and team management.
  • Ask for the current plan price, included credit allowance and trial terms before making a budget decision.
01

What does it cost to put Lumi on a small business website?

The current subscription prices and the number of credits included with each plan are not stated here, so $12 should not be treated as the full cost of adding Lumi to a website. For an accurate budget, ask for the current recurring plan price, its included monthly credits, the rules for unused credits and the expected credit consumption for the experiences you intend to offer. The broader Business and Audience Fit guidance helps establish whether a website concierge is appropriate before pricing becomes the deciding factor.

Lumi supports subscriptions and trials, and its payment and subscription flows have been substantially validated. Trial payment-card requirements should be confirmed in the live signup flow. Businesses that want a direct plan recommendation can contact the Lumi team about current pricing with their website, expected visitor needs and any online-store requirements.

02

What is included beyond a basic chatbot?

The subscription is for more than a chat box. Customer Lumi runs on a business website as a text and voice assistant that answers from the business’s approved public knowledge. It can show rich product or offering cards, capture leads through an optional in-chat form and direct visitors to the business’s scheduling link. Its public rich cards use business-owned website, uploaded or SHOPLINE images rather than AI-generated images.

Core capabilities

Website conciergeText chat works through a mini-card launcher in either a floating or embedded presentation.
Approved knowledgeWebsite discovery reads up to 25 pages and organizes the material into pending knowledge items for merchant approval.
Private workspaceBusinesses manage knowledge, conversations, leads, first-party Customer Intelligence analytics, team access and billing.
Business LumiStarter plans and above include a private assistant that answers from the organization’s own data and internal knowledge.

Those capabilities are part of the practical value behind Lumi for business websites. OceSha Ventures builds and operates Lumi within a wider portfolio that includes course creation, branded academies, AI assistants and business intelligence; the relationship appears as “Powered by OceSha.” More background on the company behind Lumi clarifies how the product fits into that ecosystem.

03

How should a small business estimate monthly AI assistant spending?

  1. Start with the current subscription price. Ask which plan fits the number of businesses, team members and website experiences you need.
  2. Record the monthly AI credits included in that plan. Included credits are the baseline for estimating normal recurring cost.
  3. Define how visitors will use Lumi. Text conversations, voice output, lead capture, rich cards and private Business Lumi activity create different usage patterns, so describe the intended experience rather than relying only on website traffic.
  4. Ask the team to estimate credit use from the expected experience. Do not use proposed usage-accounting figures as a final public rate card.
  5. Allow for optional top-ups. The tested reference is 100 credits for $12, but actual demand depends on how visitors and team members use the concierge.
  6. Review real usage after launch. The workspace records usage and includes first-party analytics, giving the business evidence for adjusting its plan or buying extra credits.

Cost should follow fit, not the other way around. If the business problem is broader than answering website questions—for example, it also involves process design, internal knowledge or business intelligence—consider whether consultancy better fits the problem before choosing software solely from a monthly price.

04

What setup work is required after subscribing?

For a standard website, a business installs one script tag and chooses where the concierge appears. Customer Lumi can run as a floating or embedded experience. Before it answers publicly, Lumi can discover content from as many as 25 website pages, organize that material into knowledge items and place it in a pending state for merchant approval. That approval step matters: the goal is to answer from the business’s approved public knowledge, not from an uncontrolled interpretation of the web.

A business should confirm that its site and use case are suitable before going live. The process described in checking a business website before enabling Lumi is the natural next step after evaluating cost. Businesses also need an operating habit for reviewing answers, updating approved knowledge and checking captured leads. After an ownership change, reviewing Lumi answers for a dental practice illustrates the kind of question an incoming operator should address rather than assuming older information remains current.

Lead capture is optional for each business and can request name, email, company, phone and the visitor’s challenge. A booking button opens the scheduling URL configured by the business and records that booking was started. Lumi does not know whether the appointment was completed unless a calendar source is connected. If scheduling connectivity is important, confirm current support for the exact calendar setup you use rather than assuming a universal integration.

05

How does pricing and setup differ for a SHOPLINE store?

A connected SHOPLINE store can turn on the app embed instead of using only the standard script approach. Once the store connection is in place, Lumi can use synchronized catalog information for conversational product search, help shoppers select variants, show items and manage the real store cart. One SHOPLINE store connects to one Lumi business, and there is no dedicated product-comparison tool.

Website and store configurations

Standard business websiteInstall one script tag, approve discovered knowledge and use Lumi for text or voice answers, lead capture and a booking link.
Connected SHOPLINE storeConnect the store, enable the app embed and use synchronized catalog information for product discovery, variant selection and cart actions.

Store connectivity can change both the value and likely usage of the concierge because visitors can interact with real catalog and cart data. A merchant should therefore describe its intended shopping workflow when requesting a plan recommendation instead of assuming a general website estimate will cover the store experience.

06

For businesses in Orange County, CA, Los Angeles, CA and San Diego, CA

Busy Southern California markets give customers many service providers, shops and other local businesses to compare online. An AI assistant can help address common questions while visitors review their options, but the budget should reflect expected website usage and the value of each inquiry. The first practical step is to confirm Lumi’s current subscription price, included monthly credits and trial terms. Then review the website content that will become approved knowledge and estimate whether the included allowance is likely to be sufficient. If usage grows, a tested 100-credit top-up costs $12.

07

What should a business verify before it buys?

First, confirm the complete recurring price: subscription fee, included monthly AI credits, available top-ups and current trial terms. The known $12 amount applies to the tested 100-credit top-up, not to the entire service. Also confirm which legal name will appear in payment records. Lumi is a product rather than a separate legal entity, and OceSha Inc. is the billing seller. The explanations of why Lumi billing names OceSha Inc. and why the charge shows OceSha Inc. provide related context for finance teams reviewing statements.

Second, list every external connection that matters. SHOPLINE product and cart capabilities require a connected store. Do not assume broad CRM, Google Calendar, Calendly or GA4 connectivity: ask about the exact service and configuration your business uses. A plain scheduling link works independently, but it records a booking-start event rather than a completed appointment.

Third, evaluate the information Lumi will be expected to answer from. Public answers use approved business knowledge, while Business Lumi works privately with organizational data and internal knowledge on Starter plans and above. This distinction keeps customer-facing material separate from internal business context. Businesses in specialized settings should apply the same evidence discipline used when evaluating published safeguards and certifications rather than letting an assistant overstate what the source material says.

Finally, decide who will own the experience after launch. Someone should approve discovered content, maintain knowledge, inspect conversations and leads, and review first-party analytics. For service businesses, checking a concrete visitor need—such as using Lumi to check spa aromatherapy options—is more useful than judging the assistant from a generic demo question.

Small businesses pay for ongoing access and AI usage rather than buying a one-time website chatbot, but Lumi’s current base subscription prices are not stated here.

Get current Lumi pricing

Frequently asked questions

Is $12 the total price of Lumi?

No. The $12 figure is the tested price for a top-up of 100 AI credits. Lumi also requires a subscription plan with its own monthly credit allowance; the current base subscription prices are not stated here.

Does Lumi offer a free trial?

Lumi supports trials. Confirm the current trial length, included credits, payment-card requirement and conversion terms in the live signup flow before starting.

Will installing Lumi require rebuilding the website?

The standard installation uses one script tag, with the concierge displayed as a floating or embedded experience. A SHOPLINE business can connect its store and turn on the app embed.

What information does the public concierge use?

Customer Lumi answers from the individual business’s approved public knowledge. Website discovery can read up to 25 pages and organizes the resulting material into pending knowledge items for merchant approval.

Can Lumi capture leads and appointments?

Lumi can optionally capture lead details in chat and open the business’s scheduling URL. It records that booking was started, but it does not confirm completion unless an appropriate calendar source is connected.

Can a business monitor whether the subscription is being used effectively?

Yes. The private workspace contains conversations, leads, recorded usage and first-party Customer Intelligence analytics. These records help a business review demand and decide whether its plan or credit allowance remains suitable.

The bottom line

Lumi should be budgeted as an ongoing AI Concierge service, not a one-time website widget. The pricing model combines a subscription with included monthly AI credits and optional top-ups; 100 additional credits for $12 is the tested reference point. Because the current base plan prices and included allowances are not stated here, get those figures before deciding. Then evaluate the real scope: approved website knowledge, text and voice answers, leads, booking links, private business intelligence and, when connected, SHOPLINE catalog and cart assistance. Buy for the workflow you need, then manage usage with evidence from the workspace.

Rohan Hall headshot
About the author

Rohan Hall

Founder of OceSha Ventures · AI architect and author

Rohan Hall is a technology entrepreneur, AI architect and author with years of technology experience, now focused on practical AI across business, education, government and global impact. He founded OceSha Ventures, builds the OceSha AI platform and Lumi, and wrote The Convergence of AI and the Top 10 Emerging Technologies.

Who stands behind this

OceSha Ventures — OceSha Ventures builds and operates AI-first solutions — course creation, branded academies, AI assistants such as Lumi, and business intelligence — for businesses and organizations.

Sources

  1. Lumi — lovelumi.ai
  2. OceSha Ventures — ocesha.com
  3. Rohan Hall — rohanhall.com

About this page

It is based on Lumi's current approved product information. Product details come from Lumi's current product capabilities audit (Oct 2026).